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We are all born creative

…but as we grow we often forget how to tap into that invaluable gift we all once had.

This book is filled with practical recipes to spark up your imagination and bring your best ideas to life.

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Pre-order now and be the first to use Duncan’s creative recipes for Innovation!

Drawing from my experience at Disney, I’ve developed a practical toolkit that makes innovation accessible, creativity tangible, and the process fun.

Duncan Signature
Duncan Sketched Portrait

Duncan Wardle, former Head of Innovation and Creativity at Disney and the creator of The Imagination Emporium™.

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DISCOVER DESTINATIONS

Brain Cartoon
Find your amazing alpha brain state to help generate innovative ideas!

Mastering your mind

Explore brain states and learning styles for optimal Creativity.

The Energizers

Discover techniques to inject vitality into your creative process.

The Creative Behaviors

Gain insights into behaviors that encourage out-of-the-box thinking.

Nova will guide you through actionable strategies & excercises
Nova Cartoon Character

The Innovation Toolbox

Unlock easy-to-use tools for innovative problem-solving and ideation.

Inspiration Stories

Shoporium

Treat your team with some merch.

Coming soon!

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The Innovation Toolbox (Novas)

A four step process that challenges Business as Usual to create and deliver innovation.

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Ideate
(Innovation Toolbox: Step 3)

Expansive-thinking tools designed to produce revolutionary ideas.

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Visual

One of the three Sensory Styles. People who are dominant in this style will learn and engage best when they see visual information.

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Activate
(Innovation Toolbox: Step 4)

Tools to analyze the effectiveness of our ideas and bring them to market.

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INVESTIGATE
(Innovation Toolbox: Step 2)

Tools to unlock unique insights for innovation by looking in very different places.

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River of thinking

Your River of Thinking is your personal mindset and preconceived notions developed from your past experiences.

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EXPANSIVE THINKING

The Expansive mindset is used to develop as many ideas as possible, without any form of editing or critique.

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KINESTHETIC

One of the three Sensory Styles. People who are dominant in this style learn best through hands-on experiences and physical involvement.

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INITIATE
(Innovation Toolbox: Step 1)

Tools to set you up for success by asking the right questions at the start.

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The Creative Behaviors (Sparks)

Special behaviors that help us think (and act!) more creatively.

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The Energizers (Zings)

Exercises specifically designed to activate our creative potential.

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AUDITORY

One of the three Sensory Styles. People who are dominant in this style learn best when they receive information through listening.

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Mastering your mind

Different learning styles and brain states to help you innovate.

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REDUCTIVE THINKING

The Reductive mindset is used to analyze, evaluate, and assess ideas, ensuring they fit your required criteria.

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