THE INNOVATION TOOLBOX – Lesson 3 – Internal Quiz

Which of the following BEST describes the purpose of the Insight Compass?

To decide which marketing channels to use

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To identify Outliers, Insiders, and Targets who can provide fresh perspectives

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To cluster clues into patterns

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To create “How Might We” statements

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When gathering Clues, which of these is considered a good clue?

“All Millennials are lazy.”

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“I think we just need a more flexible product.”

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“I saw their daughter feeding leftovers to the dog.”

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“People these days don’t read manuals.”

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Fill in the blank

A hunch is the moment where intuition and evidence meet — formed by clustering related Fill in the blank 1 of 1 .

Match each tool with its main action:

Hunches

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Springboards

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Clues

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Insight Compass

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Information