The Innovation & Creativity Course

View the Course Content below and click into the module to start your learning journey.

Welcome to The Imagination Emporium™ Academy, a hands-on learning experience designed to make innovation accessible, creativity tangible, and the process fun – providing you with a set of practical tools and behaviors to embed a culture of innovation and creativity into everyone’s DNA.

The Imagination Emporium™ Academy is built on Duncan Wardle’s 30 years of experience at one of the most creative companies on earth—Disney—where he served as Head of Innovation & Creativity, helping teams at Pixar, Marvel, Lucasfilm, and many more to bring bold new ideas, stories, and create incredible new experiences for consumers around the globe.

Through a blend of practical exercises, exploration, and a set of proven tools, you’ll learn how to generate bold, creative ideas and transform them into meaningful, actionable outcomes.

Each module builds on the next—moving from understanding how you think, to mastering your creative behaviors, and finally, to applying innovation tools that make ideas real.

Along the way, you’ll engage in self-reflection activities, creative challenges, energizers, and assessments that help you turn imagination into action.

Enjoy! Create! Innovate!
The Imagination Emporium™ Academy TEAM

By the end of this course, you will be able to:

- Break through your “River of Thinking” — spot and challenge default assumptions to uncover opportunities and avoid costly blind spots.

- Decode how people think and learn — understand the Four Brain States and Three Learning Styles that reduce friction and boost creative output.

- Switch on peak creativity, on demand — use Zing’s Energizers to shift into the “Amazing Alpha State” in minutes — perfect for energizing workshops, sprints, and executive sessions.

- Build courage, empathy, and curiosity into your culture — adopt Spark’s 12 Creative Behaviors to ignite creativity, essential for driving innovation in today’s competitive environment.

- Turn challenges into testable solutions — apply Nova’s four-step Innovation Toolbox (Initiate → Investigate → Ideate → Activate) to move from idea to validated pilot with focus and discipline.

- Create your personal innovation engine — design and sustain your own Imagination Emporium routine so creativity compounds week after week.

- Shift what matters most — translate insights into clear briefs, sharper concepts, and real-world experiments — then reflect, iterate, and drive measurable business impact.